Shopping
Fashion, design and lifestyle in St. Moritz
Jewelry & Watches
It’s not just the snow that sparkles in St. Moritz – the jewelry and watches here also sparkle in their very own way. And this is not only due to the impressive mountain backdrop.
Between renowned houses such as Cartier, Chopard and IWC, local goldsmiths such as Koenig from Celerina present their traditional craftsmanship: unique pieces made with a precision that has become rare. The result is an exquisite selection that invites you to discover.
Fashion & Style
Function meets finesse: Whether sports outfits or après-ski looks, labels are present here, but by no means everything. Because standing out in St. Moritz doesn’t mean being loud, it means being confident in your own style.
Europe’s highest shopping mile is home to everything that makes a name for itself in the international fashion business: From Jimmy Choo to Gucci and Louis Vuitton. But between the iconic collections, there is also space for limited edition pieces – from handmade accessories to young designer labels.

Those who store here are not looking for fast-moving trends, but for high-quality pieces with character.
Interior & Design
Local art and high-end design, antiques and avant-garde: if you take a look around St. Moritz, you will find an impressive mix of galleries, concept stores and antique dealers.
At Ettlin Antiquitäten, for example, historical furniture and traditional folk art from Graubünden can be admired and purchased. As a contrasting program, it is worth making a detour to the Hauser & Wirth Gallery – with changing exhibitions of international artists, who often present abstract works.